jaap bosman
Jaap Bosman is founder and CEO of TGO Consulting, a strategy boutique advising elite law firms and premier legal departments across Europe, the Americas and Asia.
He is widely regarded as one of the world's foremost strategy consultants to the legal sector. What sets him apart is not seniority or scale: it is a consistent ability to see what others in the field have not seen yet. The frameworks he developed — the TGO Value Matrix©, the Creation/Production Divide©, the TGO Power Curve©, and the 7-Core Dimensions© — are now standard reference points in legal market analysis, and were original when they were published.
That originality has roots in an unusual background. Bosman studied at the Design Academy Eindhoven before reading law at Tilburg University, graduating with honours. He then spent fifteen years in legal practice. It is the intersection of those disciplines — design thinking, rigorous legal training, and senior consulting experience — that produces the quality of thinking his clients come for.
In 2013, the Financial Times recognised him with its first-ever Innovative Lawyers Award for International Strategy. He was also the first non-American to receive the Thomson Reuters and Hubbard One Excellence in Legal Marketing Award (2011).
He has written four books on the business of law, most recently Law Firm Partner Compensation (2026), co-authored with Jaime Fernández Madero. He has contributed to the ABA Journal, Bloomberg Law, and the ACC Docket, and lectures internationally.

speaking engagements
Jaap Bosman is an experienced speaker at conferences and regularly facilitates discussions and workshops during partner retreats.
His speaking topics include the economics of legal services, global strategy and business planning, pricing, the dynamics of a partner group and the impact of digital technology on the legal sector.
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