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Positioning & branding

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In times where competition in the market is fierce and, from a client’s perspective, law firms increasingly offer comparable quality of services, the way in which law firms position themselves becomes increasingly important. Smart positioning may help create a valuable competitive edge for your firm resulting in clients willing to pay a higher rate. Positioning is always based on strategy and it helps to differentiate your firm in a relevant manner from other quality law firms. Positioning is a complex process of carefully building a coherent, recognizable and relevant brand image over several years. Positioning is not the same as running an advertising campaign, launching a new website or a rebranding exercise.
TGO Consulting has the strategic insights, expertise and market knowledge to help law firms build solid brands with credibility and relevance from clients’ perspective.

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winner 2011

excellence in legal marketing award

© TGO Consulting – 2025 - website design: stockholmproject – photos: unsplash + bigstock

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winner 2013

FT Innovative Lawyers Award

member of the

American Bar Association

TGO Consulting and TGO Centre for Entrepreneurship are trading names of JBLH B.V., a limited liability corporation under Dutch law, registered in the Netherlands with corporate registration (KvK) number 63506300.

IBAN number: NL18RABO0305175505 (name of recipient: JBLH B.V.) BIC/SWIFT: RABONL2U

 

VAT number:   NL 855265681B01

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