Positioning & branding

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In times where competition in the market is fierce and, from a client’s perspective, law firms increasingly offer comparable quality of services, the way in which law firms position themselves becomes increasingly important. Smart positioning may help create a valuable competitive edge for your firm resulting in clients willing to pay a higher rate. Positioning is always based on strategy and it helps to differentiate your firm in a relevant manner from other quality law firms. Positioning is a complex process of carefully building a coherent, recognizable and relevant brand image over several years. Positioning is not the same as running an advertising campaign, launching a new website or a rebranding exercise.
TGO Consulting has the strategic insights, expertise and market knowledge to help law firms build solid brands with credibility and relevance from clients’ perspective.