Positioning & branding

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In times where competition in the market is fierce and, from a client’s perspective, law firms increasingly offer comparable quality of services, the way in which law firms position themselves becomes increasingly important. Smart positioning may help create a valuable competitive edge for your firm resulting in clients willing to pay a higher rate. Positioning is always based on strategy and it helps to differentiate your firm in a relevant manner from other quality law firms. Positioning is a complex process of carefully building a coherent, recognizable and relevant brand image over several years. Positioning is not the same as running an advertising campaign, launching a new website or a rebranding exercise.
TGO Consulting has the strategic insights, expertise and market knowledge to help law firms build solid brands with credibility and relevance from clients’ perspective.

winner 2011

excellence in legal marketing award

© TGO Consulting – 2021 - website design: stockholmproject – photos: unsplash + bigstock

winner 2013

FT Innovative Lawyers Award

member of the

American Bar Association

TGO Consulting and TGO Centre for Entrepreneurship are trading names of JBLH B.V., a limited liability corporation under Dutch law, registered in the Netherlands with corporate registration (KvK) number 63506300.

IBAN number: NL18RABO0305175505 (name of recipient: JBLH B.V.) BIC/SWIFT: RABONL2U


VAT number:   NL 855265681B01